Harnessing the benefits of camel milk for the development of East Africa
In East Africa, there are more than 12.2 million head of camels, with Somalia having the highest number (around 7.2 million, recorded in 2017), in view of this reality and in order to to support Kenyan milk vendors, in Wajir County where temperatures have risen, a new project has been launched for the international marketing of camel milk products; baby milk, chocolate bars, pizzas and Frappuccinos.
This type of milk is rich in iron, vitamins B and C, it is low in fat so it has medicinal value, especially against diabetes and allergies, and it is even used as an aphrodisiac. In hot, arid regions where climate change has exacerbated drought and decimated the food chain, it is valued as a source of nutrition. Several companies take advantage of this food and popularize its consumption, such as Chad which distributes milk bars, “Tayyiba Farms”, which is an Egyptian company which sells cottage cheese, kefir (a drink similar to yogurt) and yogurt; and like Mercy Corps. that you install refrigerant vending machines in Wajir, which allow you to buy fresh milk and that it does not spoil.
The idea is to professionalize the production and marketing of what is already called “white gold”, since it is considered that it could be the next world superfood, given its properties and the boom as the care of health and nutrition. To date, milking and distribution is rudimentary, which has limited its potential and would also help change the lives of pastoralists and traders across the region. To achieve market growth, direct marketing, social media and word of mouth recommendations are used to convey to potential consumers the benefits of this milk and its derivatives, and for which the usual flavor is changed to smoked. and boiled and introducing the milk in pasteurized and powdered form.
In addition, another potential use is the production of beauty products, which is why the company “Nuug’s Warsame” is venturing into this field. Others are working to combine the milk with coffees and teas from the region, to export from Ethiopia to other places like Glasgow, Scotland, where diners of the “Willow Tea Rooms” cafeteria can already enjoy a drink. cup of cappuccino coffee with camel milk.